My name is AGNESE PUNDIŅA - FRĪDENBERGA and I am the designer of brand.
I am the ideas creator and soul of the FLASHION WEAR brand. I created the brand working on my Bachelor's work at the Art Academy of Latvia - Functional Design department.
After observing the dark evenings, I came to the conclusion that people don't really pay attention to their safety and unknowingly become invisible in the streets of the city. As a result of the research I created effective reflective clothing to improve this problem.
My goal is to turn the reflector into a stylish and effective accessory to attract more attention to their use and to promote greater safety among road users, especially pedestrians.
My goal was to create functional clothing and good looking reflective products mostly for the female audience.
And here we are ... offering reflective clothing and accessories that can be transformed in different ways, don't take up much space, are easy to carry, and attractive for users, making them feel comfortable, stylish and safe.